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What Does SEO for Local Businesses Entail?


Small business owners, like greengrocers, bakers, landscapers, restaurateurs, etc. do not really have to look for customers around the world, given that they target clients in local vicinities. As a result, SEO efforts that go into marketing a small business’ website targeting local audiences need to take some specifics into account. Thanks to the strides made in the field of online marketing, this is not hard to do.

Your Website, Your Business

As with any other business, know that your website is the window your customers use to delve into your world. If they don’t like what they see here, or if they feel that the information is haphazardly presented, the entire purpose of having the website is defeated. Your website, and this holds true for any kind of business, should present your readers with up-to-date relevant information laid out aesthetically.

Think Local

When time comes to add textual content to your website, whether this is the actual text that goes on different pages, or whether it is image descriptions or Meta tags, try and use the name of the geographical region/s you intend to target (without overdoing it of course). Your keywords, ideally, should take this aspect into account as well. For example, if you are a baker located in Melbourne, ‘Melbourne baker’ would be a way better bet than just ‘baker’.

Another aspect that needs consideration in this regards is the language that is locally used, and incorporating local phrases/slang associated with your business into your website’s textual content is a good idea.

Reach Your Market

With your website up and running, promoting it so that it can start to serve its purpose is quintessential. For businesses targeting local markets, getting listed in local directories and search engines can provide quite a boost. Google Places is a great place to start, and other alternatives include Yellow Pages, Yahoo Local, Yelp, CitySearch, etc. In addition, you can also target probable customers who use smartphones through applications like foursquare.

Using different social media websites like Facebook and Twitter can also help. This is simply because local groups on such platforms generally cater to given geographical regions, and given that the online populace is increasingly looking online for suggestions when it comes to availing products and services, this is one medium that can certainly help you target local audiences.

Look for the Right Kind of Help

If you aren’t sure of what to do in order to accomplish this task on your own, do not hesitate to seek professional help through an SEO company. However, since there is no dearth of SEO companies out there, exercising a little caution in choosing any one business becomes important. Some of the basic features you should look for in a good SEO package include article and PR writing; keyword and competitor research; the integration of Google Analytics; and most importantly, 24/7 support.

In working with a company such as Perfect Innovations, you can be assured these are aspects that will be well addressed; and you can continue to focus on your core business.

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About Perfect Innovations

The Perfect Innovations team has been providing smart web solutions since 2001.

Australia's innovative provider of Search Engine Optimisation. If you want to rank high, increase your visibility and dominate your market, you have come to the right place.